In this interactive Nevada Business Edge session, participants will step into a real-world scenario and decide how to allocate $100,000 in marketing investment. Working in small groups, attendees will evaluate tradeoffs, prioritize what matters most, and determine where focused investment can drive meaningful results. The session combines a brief case study, hands-on collaboration, and live strategy pitches—creating a fast-paced experience designed to sharpen marketing decision-making at the strategic level.