American Cancer Society
6165 S. Rainbow
Las Vegas, NV 89118
Hours of Operation
The American Cancer Society was founded in 1913 by 10 doctors and 5 laypeople in New York City. It was called the American Society for the Control of Cancer (ASCC). At that time, a cancer diagnosis meant near-certain death. Rarely mentioned in public, this disease was steeped in fear and denial. Doctors sometimes did not tell their patients they had cancer, and patients often did not tell their friends and families that they had been diagnosed with it.
The Society’s founders knew they had to raise public awareness about cancer if progress was to be made against this disease. Despite the enormity of their task, our founders and their colleagues set about writing articles for popular magazines and professional journals; publishing Campaign Notes, a monthly bulletin of cancer information; and recruiting doctors throughout the country to help educate the public.
It was in these early years that the Society first used its now-iconic Sword of Hope symbol, which today is part of the organization’s logo. The sword came from a 1928 nationwide poster contest sponsored by the ASCC and the New York City Cancer Committee. George E. Durant of Brooklyn won the contest, receiving a first prize of $500. He selected the sword to express the crusading spirit of the cancer control movement. The twin-serpent caduceus, which forms the handle of the sword, emphasizes the medical and scientific nature of the Society’s work. Classically, twined serpents represent healing of the sick and creativity of the healthy.
Over the past 100 years, the logo has changed many times. The current American Cancer Society logo presents a contemporary, powerful, and cohesive entity. The trapezoidal shape with the angled edge suggests forward movement, aspiration, and growth. The overall design creates the image of a flag being carried forth toward victory. This symbol is intended to unite people in the common goal to save lives from cancer.