12:00 PM - 1:00 PM Pacific
Have you perfected your pitch only for it to fall flat?
You walk into the room confident in what you’re about to say, and the response isn’t there. Often, that has nothing to do with whether what you’re saying is accurate or well thought out.
The issue is that the audience isn’t yet in a place to review solutions.
Even when everything you’re communicating is correct, it won’t be received if the audience hasn’t reached the point where they are ready to consider options.
That process is The Buyer’s Journey.
This in-person workshop focuses on understanding how people move through The Buyer's Journey and how storytelling helps guide understanding before a decision is ever on the table. The emphasis is on recognizing where an audience actually is and communicating in a way that makes sense for that moment.
What We’ll Cover
- The stages of the Buyer’s Journey and how people move through them
- Why presenting solutions too early creates resistance
- How storytelling helps an audience recognize and understand their problem
- How to identify where someone is in their decision process
- How to communicate in a way that matches what the audience is ready to receive
Workshop Format
This is an in-person lunch workshop. Attendees are encouraged to bring their own brown bag lunch. The session is interactive and focused on practical application through discussion and real-world examples.
Who This Is For
This workshop is for business owners, leaders, entrepreneurs, and professionals who want their message to be understood instead of ignored.
Although a pitch is most commonly associated with sales, this workshop applies to anyone who communicates ideas and wants to understand how to move an audience from one place to another through story.
(phone: 702-475-5691)
Frequently Asked Question
Who is this workshop for
This workshop is for business owners, leaders, entrepreneurs, and professionals who want to better understand how people move toward decisions and how storytelling fits into that process. While sales examples may come up, the concepts apply to anyone communicating ideas to an audience.
Do I need a background in sales or marketing to attend
No. This workshop focuses on how people think and make decisions. You do not need sales experience to benefit.
Is this workshop interactive or lecture based
The workshop is interactive. There will be discussion, real-world examples, and opportunities to think through how the concepts apply to your own work.
What will I learn in this session
You will learn the stages of the Buyer’s Journey, why pitching too early creates resistance, and how storytelling helps an audience understand a problem before they are ready to review solutions.
Is this a sales pitch or promotion
No. This is an educational workshop. There will be no selling or pitching during the session.
Do I need to bring anything
Just bring yourself and your lunch. This is a brown bag style lunch workshop.
| 1/29/2026 |    |